From untrusted data to clear revenue visibility.
Doodle Labs
30–40 legacy workflows untangled. Clean architecture. Trade-show ROI visible in one click.
Solar Energy Co.
Sales team was avoiding the CRM. Redesigned around their actual process. 95% adoption in 30 days.
KopfKörperSchule
From 200 leads/month with zero tracking to fully automated processing. HubSpot now runs their growth.
Doodle Labs
The challenge
Doodle Labs had HubSpot, but over two years they'd accumulated 30–40 old workflows nobody understood. Deal data was messy. Leadership didn't trust the pipeline and fell back on spreadsheets. They were about to invest €30k+ in trade shows but couldn't answer basic ROI questions.
Our approach
4-day audit found the root cause: organic growth without structure. We designed a clean architecture — simplified deal stages, standardized 8 critical fields, deal hygiene automations, lead source tracking, Fit Score system. Then rebuilt the portal, migrated clean data, built four role-based dashboards.
Results
30-day turnaround. 4 new dashboards live. 3 email sequences deployed. After 30-day hypercare, 95% of reps logging deals consistently. Manual reporting time dropped from 8 hours/week to 2. They adjusted their 2025 trade show strategy based on actual data instead of hopes.