You want to roll out HubSpot, or finally get it working, and you need a budget you can defend internally. The quotes you have seen so far range from a few thousand to several tens of thousands of dollars, and it’s hard to tell why.
With us, a HubSpot implementation starts at $6,000. Most projects land between $10,000 and $18,000, and complex projects with several integrations start at $18,000, all excluding tax and HubSpot licenses. Where your project lands depends on where the real problem is and what it takes to solve it. The number of hubs matters much less.
The short version
- Simple setups start at $6,000, most projects cost $10,000 to $18,000, and complex projects start at $18,000.
- The price depends on the process, the data and the integrations, much less on the number of hubs.
- Integrations without a standard solution and old data in poor shape drive the cost the most.
- After the blueprint workshop we give you a fixed price. Everything in the offer is included.
- HubSpot licenses and support after go live come on top. Ongoing support starts at $500 a month.
- You save the most when the real problem gets solved before anything is built.
Why do HubSpot implementation quotes vary so much?
Because a HubSpot implementation isn’t something you take off the shelf. One quote may mean a nicer Excel list inside HubSpot, another a fully automated sales process with AI and an ERP connection, and both are called implementation.
Where your project sits between those two ends can only be narrowed down in a first call and pinned down in a blueprint workshop. A quote that skips this step usually prices what is on your list. That isn’t always what is holding your business back.
Here is an example from our own projects. A company came to us with a clear request: their Google Ads tracking wasn’t working. In the first call, a much bigger problem showed up. Sales had no consistent process, a lot of information lived in personal Excel lists next to HubSpot, and newly hired reps without the experienced reps’ years of context couldn’t close deals. The company was paying salaries that brought in no revenue. A quote for the tracking alone would have been cheap and wouldn’t have changed any of that.
So compare quotes by the problem they solve. The price alone tells you little about that. If you have several quotes side by side right now, book a call with us and we’ll go through which of them addresses your actual problem.
What drives the cost of a HubSpot implementation?
Integrations without a standard solution and the state of your existing data drive it the most. After that come the data model, the number of processes and how much your team already knows about HubSpot.
Integrations without a standard solution
For many systems there is a ready made integration in the HubSpot Marketplace. It takes little setup, but often covers only part of what your team needs day to day. As soon as data moves in both directions, every field needs a decision: which system owns it, when it syncs and what happens when something fails.
In one of our projects it was a sync with an industry specific CRM for a US financial advisory firm. The effort ended up well above what we had estimated at the start, because every special case in the data flow needed its own decision. Since then we plan integrations like this field by field before we name a price. You can see what that looks like in our articles on HubSpot and QuickBooks and on Cin7 and HubSpot in wholesale.
Existing data and migration
A migration isn’t priced by the number of records, it’s priced by the number of decisions. Every field in the old system either gets a place in HubSpot or is dropped on purpose, and duplicate or incomplete records need cleaning before the move.
One client came to HubSpot from Creatio. Before anything moved, we cleaned up the old data together and decided which data was worth taking over, and only that went into HubSpot. The switch went smoothly because the work had been done beforehand.
Data model and processes
If your business runs on contacts, companies and deals, the data model stays lean. A property management company that wants to see buildings and tenants, or a business with contracts that need renewing, needs its own objects, views and workflows. Every additional process that gets built brings its own stages, automations and training.
Your team
A team that has never worked in HubSpot needs the basics before it gets to its own process. We train one process at a time, right after it is built. More processes and less prior knowledge mean more training sessions.
What is included in the three price tiers?
The tiers differ mainly in how many systems get connected and how far your process moves away from the HubSpot standard.
| Tier | Typical scope | Example from our projects | Range (excl. tax) |
|---|---|---|---|
| Simple setup | Pipelines and standard objects, CSV import, dashboards, one training | Consulting firm with pipelines, a commission model and dashboards | from $6,000 |
| Most projects | Several processes, a migration or an integration, training per process | Property management company moving from Monday, US financial advisory firm with a sync to an industry CRM | $10,000 to $18,000 |
| Complex projects | Several integrations, ERP connection, custom objects, several teams | Connection to SAP Business One or NetSuite | from $18,000 |
Most companies that come to us land in the middle tier. They have a sales process that goes beyond the standard, data in another system and a team that needs training.
Fixed price or hourly rate?
We work with a fixed price that we give you after the blueprint workshop. Everything listed in the offer is included in that price, and extra effort on those items is on us.
An hourly rate moves the risk to you. You don’t know at the start what the final invoice will say, and every open question in the project costs you money. A fixed price only works, though, when it’s clear up front what will be built. That’s what the blueprint workshop is for: we map your process with your team, find the real constraint and write the scope so completely that you and we mean the same thing by it. The workshop is paid and fully credited toward the implementation.
What costs come on top of the implementation?
HubSpot licenses, your own team’s time and support after go live. All three belong in any budget you take to your leadership.
You pay the licenses directly to HubSpot. According to HubSpot’s pricing page, Sales Hub Professional costs $90 to $100 per seat per month, depending on whether you pay annually or monthly, plus a one time onboarding fee of $1,500. HubSpot changes its prices from time to time, so check the current numbers on HubSpot’s pricing page.
Your team puts time into the blueprint workshop, the answers in the workbook, delivering the data and the training sessions. How quickly open questions get answered and data gets delivered decides the project’s length more than anything else. Without delays on the client side, it takes four to six weeks on average from blueprint to go live.
The first weeks after go live are included in the project price as hypercare. After that, support depends on what was built. It ranges from simple support when something stops working the way it should, to fixed optimization sprints every month that we plan together in a roadmap with concrete goals. In those sprints we keep training your team and extend the system step by step, wherever the next bottleneck is. Ongoing support starts at $500 a month.
How can you keep the cost of a HubSpot implementation down?
Solve the real problem first, and settle everything that can be settled before the build. Rework after go live is the most expensive part of any CRM project.
A founder wanted to buy Marketing Hub Professional, because marketing was his top priority. But there were no campaigns yet and no plan for who would build them. At the same time, more than a hundred new contacts were coming in from notes and Excel lists, with no clear way to turn them into deals. We got the team into HubSpot first and set up the follow up emails as sequences in Sales Hub Professional. The marketing license would only have cost money at that point.
Clean up your data before it moves, and agree on the process in writing before anything is built. Our guide to HubSpot implementation, step by step shows how we do that with a workbook and a mapping sheet. The setup mistakes that cost the most later are collected in 10 mistakes HubSpot beginners make.
FAQ
Is a blueprint workshop worth it if I already know what I want?
Usually that’s exactly when it pays off. Many clients come with a clear list, and the bigger problem often sits somewhere else, like in the tracking example above. The workshop is fully credited toward the implementation, so you don’t pay for it twice.
What does support after go live cost?
The first weeks are included in the project price as hypercare. After that, ongoing support starts at $500 a month, depending on whether you only need support or monthly optimization sprints with fixed goals.
How long does a HubSpot implementation take?
Four to six weeks on average from the blueprint workshop to go live, as long as there are no delays on the client side. Integrations with external systems can take longer when access or contacts on the other side are missing.
How we run HubSpot implementations
We are Gunt Consulting, a HubSpot Platinum Solutions Partner. Companies bring us in when the HubSpot standard is no longer enough: when external systems need to be connected and there is no standard integration, or when it isn’t clear yet where the real bottleneck is. Every project starts with a paid blueprint workshop that is fully credited. Then we give you a fixed price, agree the process and the data in a workbook, build in one go and train your team one process at a time.